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Horrors of War Gum Inc. - 1938
Notes: This set is commonly considered the most famous trading card set of all time. It began as a 240-card set about the Chinese-Japanese War, the Spanish Civil War, and the Ethiopian War; another 48 cards were added to discuss Germany and the buildup to World War II. Cards 25-192 are somewhat more common than other cards in the series. All of the first 240 cards refer to a series total of 240 cards, but the exact text varies for different print runs, and high-number cards promise "Additional Series Coming!". Ahead of its time, the company sold a full 240-card "factory set" for a whopping $1.00. Cards 241-288 were sold later in packs marked "More Horrors of War", which (with the bubble gum), held one card from the new numbers and one card from the original release. Besides advertising text in different print runs, other card variants are important to completist collectors. Many of the cards had printed overprints, and were included promotionally in other Gum Inc. products or distributed to schools. The first 240 cards were printed separately with gray card-backs for the Canadian market. Some of the cards are particularly valuable, especially in prime condition, including #283, #286, #277, #240, #288, and #1. Thanks much to Brice Mabry for the list, and to Chris Benjamin for additional reference material from his books! It is a tribute to the longevity and interest for this series that "guide" prices for all cards in the series have increased ten-fold since the early 1990s.
No. Title 1 Marco Polo Bridge Is Scene of First Fighting 2 Chinese "Big Sword" Corps Resists Jap Forces 3 U.S. Marine Shot While Aiding Americans 4 War Planes Over Tientsin 5 Chinese Pursuers Shoot Down Jap Planes 6 Suicide Squad of Japs Is Blasted at Woosung 7 Blowing Down the Ancient Walls of Paoshan 8 Tokyo Tank Fires On British Troops And Refugees 9 U.S.S. Panay Is Attacked By the Japanese 10 Twenty Naked Chinese Nationalists Charge Foe 11 Japanese Flagship assailed in Whangpoo 12 Chinese Bombs Rain Death in Shanghai 13 Trapping the Japanese at Nankow Pass 14 Bomb Kills Passengers On Shanghai Trolley 15 U.S.S. Augusta Is Hit By Shell as Shanghai Burns 16 Japanese Attack Train at Wusih 17 Girl Scout Carries Flag To Doomed Men 18 Japanese Bomb Orphanage at Kashing 19 Murder at a Monarchist's Funeral 20 Spanish Insurgents Bomb Government Territory 21 The Siege of Toledo 22 Big Shells Kill Madrid Children at Play 23 Early Campaign Tactics of Italy in Ethiopia 24 Italian Squadrons Flying Low Slaughter Ethiopians 25 Chinese Fight Japs Inside their Own Lines 26 Shells Splinter Deck of Tender With U.S. Refugees 27 Mobs Add Terror To Shanghai Shambles 28 Shanghai Shoppers Blown Up By Bombs 29 Tokyo Airman Attacks British Envoy 30 Street Fighting Tactics in Shanghai 31 Japanese Bombers Raid South Station 32 Shelling the "Lost Battalion" at Close Range 33 Japanese Slain in Ambush Near Peiping 34 Tokyo Bombers Invade the Dead 35 Anti-Aircraft Guns Blaze as Japs Bomb Power Plant 36 Sanitarium Evacuates Its Patients Under Fire 37 Japanese Seize Vessel And Destroy U.S. Flag 38 Scaling the Gates of Nanking 39 Foe's Planes Trail the Chiangs 40 Panay Machine Gunners Fight Back 41 Chinese Victims of War 42 Mob Burns a Madrid Cathedral 43 A Loyalist Submarine Goes To a Watery Grave 44 The Bombardment of Almeria 45 Surrender of Rebels at Teruel 46 Haile Selassie Mans a Machine Gun 47 Fierce Wallega Tribesmen Attack Italian Aces 48 Bombing an American School Building 49 Fugitives From the War Zones 50 Japanese Bomb Chinese Troops in Junks 51 Tokyo Tanks in Action at Nanking 52 Chinese Use Gas in Counteroffensive 53 Bomb Wounds the Panay Commander 54 U.S.S. Panay Sinks as Crew Abandons Ship 55 Nanking's Week of Horror 56 Nanking Retreat Turned Into a Rout 57 Japanese Soldiers Burn their Dead 58 The Dynamiting of Tsingtao 59 Chinese Granadiers Bomb Japanese Launch 60 American Homes Looted at Hangchow 61 Blowing Up the Wen River Railway Bridge 62 Bombers Raid Jap Airdrome in New Defensive 63 The Chiangs Decorate their Crack Fliers 64 Japanese Engineers Build a Pontoon Bridge 65 Chinese Women's Battalion On the March 66 Hedge-Hopper Strafe Chinese Positions 67 Women Fighters in Action in Spain 68 Rebel Howitzers Attack in Snowstorm 69 Gun Shells Daring War Reporters in Spain 70 Subway Blast Kills Madrid Civilians 71 The Emperor Leaves Ethiopia 72 Attack On American Legation at Addis Ababa 73 British Commander Breaks Up a Blockade 74 The Starving Children of China 75 Hsia Ching-Yuan Saves His Doomed Men 76 Warning of an Air Raid in China 77 The Attack On the Gallant Ladybird 78 River Gate Is Death Trap For Chinese in Rout 79 Japans Triumphal Entry Into Nanking 80 Chiang's Son Leads Red Army Against Japs 81 Japanese Airmen Bombard Schools in Canton 82 U.S. Airman Shot Down Flying For China 83 Tokyo Flotilla Runs Machine Gun Gauntlet 84 Tokyo Marines Take Tsingtao Without a Fight 85 Jap Planes Bomb Yellow River Bridge 86 Chinese Schoolgirls Enlist For War Service 87 Chinese Bombers Raid Japanese Territory 88 Human Hands Warn Newspaper Publishers 89 Woman Photographer Crushed By Loyalist Tank 90 Depth Bomb Sinking Pirate Submarine 91 Floods Wash Out Fighting in Spain 92 Pirate Sub Torpedoes Dutch Freighter 93 Creck Rebel Cavalry Attacks Loyalists 94 Torpedoing the Rebel Cruiser Baleares 95 Ras Seyum's Bodyguard Defends Palace 96 Native Uprisings Harass Italian Rule 97 Chinese Army Hides Beneath Umbrellas 98 Dummy Chinese War Planes Are "Bait" For Japs 99 Ghoulish Dogs Haunt the Ruins of China 100 Blizzard Halts Military Operations 101 Japanese General Killed in Ambush 102 Chinese Guerillas Wreck a Supply Train 103 Chinese Reds Flee Across Ice-Filled River 104 The Music of Death 105 U.S. Marines Halt Japanese Troops 106 Man-Made Floods Drown Japanese Troops 107 Japanese Machine-Gun Enemy Air Pilot 108 Gibraltar Gives Refuge To Spaniards 109 Loyalist Flame-Thrower in Action 110 Rebel Bomb Floods Air Raid Shelter 111 Loyalist And Rebels Meet in Sea Battle 112 Hand-To-Hand Fighting in Aragon 113 Franco's Planes Strafe Barcelona By Night 114 Bomb Blows Penthouse From Roof of Building 115 Barcelona Intersection Turned Into Shambles 116 Surrender Or Perish 117 Loyalists Surrender Arms And War Machines 118 Dynamite-Slingers Contest Rebel's Drive 119 Ethiopians Catch Italian Tank in Lion Trap 120 Italian Artillery Attacks Amba Aradam 121 Japanese Apply Torch To Dead Farmer 122 Hong Kong Builds New Fortifications 123 Wine-sotted Soldier Kills Villagers 124 Japanese Bomb Railhead at Suchow 125 Seeking Life in the Face of Death 126 Chinese Cavalry Surrounds Garrison of Japs 127 Spear-Armed Farmers assault Japanese 128 Chinese Universities Flee From War 129 Swimming Jap Cavalry Repulsed By Chinese 130 Japanese Tunnel Under Wall To their Doom 131 Chiang Kai-shek Commanding His Troops 132 Chinese Motorized Unit With Amphibious Tanks 133 Loyalists Take Rebels Prisoners in Barcelona 134 Loyalist Air Raid at Majorca 135 A Battle From a Rooftop in Barcelona 136 Loyalists Bombard Algeciras With Big Guns 137 Movie Crowds Are Caught By Rebel Shells 138 Bombed Church Dome Crushes War Orphans 139 Franco Retakes Teruel in Bloody Night Battle 140 Rebels Clean Up Teruel After Recapture 141 Populace Streams Underground To Avoid Bombs 142 Fleeing Loyalists Freeze in Mountains 143 Italians Bomb Red Cross Unit at Kworam 144 Meat "On-the-Hoof" Dropped From the Sky 145 Lake Dwellers "Sell Out" To Japs 146 Chinese Terrorists Meet Death in Nanking 147 Airmen Destroy Pontoon Bridge To Trap Japs 148 Clearing the Battlefield For Action in China 149 Delousing Party Behind the Japanese Lines 150 Chinese Airmen Score Spectacular Triumph 151 Swords And Bayonets Clash in Bloody Fight 152 Shanghai University Head Slain By Gunmen 153 Death Among the Water Lilies 154 Jap Planes Bomb Uniform Factory at Canton 155 Cantonese Parade Through Coffin-Lined Streets 156 Japs Burn Villages To Smoke Out Guerillas 157 The Scourge of War in Spain 158 Planes Dump Explosives in Lerida School 159 Mistake in Identity Causes Loyalist Slaughter 160 Setting off Propaganda Rockets in Spain 161 Franco assumes Personal Command Near Lerida 162 Spanish Volunteers Swim Icy River 163 Loyalist President Leaves Barcelona 164 Catalan Women Build New Fortifications 165 Pontoon Bridges Aid Rebels To Cross Segre River 166 Liquid-Fire-Throwers Burn their Way Through Loyalists 167 Askari Cavalrymen Advance On Adowa 168 Ethiopian Defenses at Tembien 169 Peiping State Procession 170 Tokyo Bombers Drone Over Sacred Mountain 171 Little Devil Learns Jap Military Secrets 172 Japs Drive Against Chinese "Pill Boxes" 173 Disguised Guerilla Troops Prey On Japs 174 Women Propagandists Urge Chinese Patriotism 175 Japanese Women Learn How To Shoot 176 Trapped Japs Fed By Plane 177 Mute Signs of a Resounding Battle 178 Jap officers Commit Hara-Kiri 179 Wrecked Highway Brings Diaster To Foe 180 Jap Airplane Carriers Launch Mass Attacks 181 Men Against Machines 182 Franco Advances in Smoke Screen 183 Loyalists Open Flood Gates To Check Rebels 184 Rebels Trapped in Lerida By Ruse 185 Moors Attack City To Avenge Ancient Defeat 186 Rebels Brave Machine Guns at Lerida 187 Rebels Halted With Flares And Grenades 188 Rebels Cut off Barcelona Power 189 Rebel Plane Bombs Loyalist Hospital Train 190 The Homeless Children of Spain 191 Italian Conquest Proclaimed 192 Machine Guns Protect Italians From Bandits 193 Chinese Prisoners Foiled in Camp Escape 194 A Battle Among the Graves 195 Capture of Soviet Pilot Causes Jap Protest 196 Chinese Guerillas Slaughter Jap Scouts 197 Ancestors Pay Price of Treason in China 198 Chinese Recapture Birth Place of Confucius 199 Japanese Are Blasted at Yihsien 200 Japs Recapture Lini in Revenge Drive 201 Farmers of Famine 202 Japs Retaliate By Bombing Passenger Ships 203 Jap Launches Halt British Ship Whangpoo 204 Emperor Hirohito's Birthday Raid 205 The Changing Tides of Battle 206 The Deserted Village 207 Loyalists Cross Garonne To Safety 208 Insurgents Plant their Banner at the Sea 209 Rebel Cavalry Commander Killed in Action 210 Rebels Dump Bombs On Pass Into France 211 Rebels Capture Loyalist Gold 212 Franco Pushes On Through Violent Rains 213 Living Wall at Alcala 214 Over the Top With Hand Grenades 215 Loyalists Abandon Armored Train Under Fire 216 Wartime "Castel in Spain" 217 Chinese Rout the Japs at Matowchen 218 An assault On an Ancient Military Citadel 219 Yintak... the Most Bombed Spot On Earth 220 Japanese Attack Amoy Fortifications 221 British Scientist Bayoneted By Sentry 222 Chinese "Lifeline" Cut By Tokyo Troops 223 Chinese Bombers Drop Leaflets On Japan 224 Suchow Falls To the Invaders 225 Infuriated Chiang Orders Dawn Attacks 226 Cholera Breaks Out in Pootung 227 Chinese Trap "Lawrence of Manchuria" in Vain 228 Japs Rain Death in Canton Ignoring Protests 229 Japanese "Human Bridges" Aid Advance 230 No Man's Land On Aliaga Slope 231 Home-Going Madrilenos Killed By Shells 232 Loyalists Attach Hillside Trenches in Rain 233 Clear Weather Leads To Loyalist Trap 234 Spanish Rebel Planes Bomb French Border 235 Fierce Fight Marks New 236 Rebels And Allies "Celebrate" 237 Marketing Throngs Killed in Rebel Air Attack 238 Miaja's Nephews Fortify Heights 239 Rebels Bomb Alicante - Firing British Ship 240 The Frightful Cost of War More Horrors of War (later supplement) 241 Russian Troops Invade Jap-Claimed Territory 242 New Soviet Planes Conceal Troops in Wings 243 Soviet Cutter Lands On Island in Jap Clash 244 Russians Burn Village in Manchukuo 245 Japs Wrest Hilltop From Soviets in Fight 246 Soviet Planes Bomb Area Japs Claim 247 Soviets Repulsed in Dawn Attack 248 Jap Flares Disperse Fog And Expose Foe 249 Japs' German-Type Guns Reply To Soviet 250 Russian Bombers Raid Korean Villages 251 Devil-Worshiping Koreans View "Dog Fights" 252 Russian Tank Commander Is "Purged" 253 Jap Machine-Gunners Attack Reds in New Clash 254 Armistice Suspends Fighting On Border 255 The Last Bowl of Rice 256 Daring Jap Unit Takes Susung in Hankow Drive 257 Crowds Cheer Execution of Traitors 258 Chinese Unleash Yangtze Flood To Halt Japs 259 Chinese Pilot Makes Death Dive in Yangtze 260 Child of the Death Rain 261 Chinese Flee as Bombs Rake Hankow 262 Rebels Drop Curtain of Fire in Ebro 263 Lone Raider Bombs Neutral Ships 264 Don't Shoot Your Brothers 265 Japs Torture Reds After Armistice 266 Red Police And Chinese Fight Over Flag 267 Jap Bombers Ignite U.S. Oil Tanks 268 Gun Boat Oahu Sails in Defiance of Japs 269 Tokyo Planes Wreck U.S. Pilot's Transport 270 Jap Machine-Gunners Pursue Swimming Airman 271 U.S.S. Monacacy Threatened By Mines 272 Chinese Protest Jap Use of Poison Gas 273 Nanking Under Japanese Rule 274 Rebels Bomb Barcelona's Flower Promenade 275 Loyalists Adopt Submarine Mail Service 276 Spanish Raid Refugees Bury their Dead 277 Hitler's Border Tour Raises War Scare 278 Czechs Watch Border as Germany Marches 279 France Moves Troops To Frontier 280 Italians Evict French Farmers in War Move 281 Inside the Maginot Line 282 Horse Whipping of Deputy Inflames Sudetens 283 Hitler Threatens Force To Free Sudetens 284 Germany's Amazing Mobile Big Gun 285 Sudetens And Czechs Engage in Civil War 286 Chamberlain Meets Hitler in Peace Effort 287 Premier Hodza Confers With Army Heads Over War 288 Czech President Surrenders as Mobs Cry "Fight" Searchwords: jahoc, yr1938, mfrGumInc, catHistory©2008 Jeff Allender. Comments, updates, & corrections are welcomed!